全球B2C跨境電子商務市場規模將從2014年的2300億美元擴大到2020年的1萬億美元 – 【總教頭】網路賺錢密訓基地



全球B2C跨境電子商務市場規模將從2014年的2300億美元擴大到2020年的1萬億美元 – 【總教頭】網路賺錢密訓基地


根據埃森哲 – 阿里研究報告,中國預計將在未來幾年推動跨境電子商務的大量增長,因為中國龐大的和不斷增長的中產階級渴望正宗,優質的國外產品。



超過9億消費者 – 所有在線購物者的45% – 將在2020年之前在網上購買國際產品。

這種稱為跨境電子商務或國際電子商務的現象正在增長,因為推進的技術有助於減少與國際支付,長時間運輸時間和語言障礙有關的問題 –







•中國相對落後,每百萬人中只有兩個購物中心 – 大約是美國的十分之一。離線零售的不方便和低效率將消費者推向網上購物,從而獲得更好的價格,質量和選擇。







Cross-border E-commerce to Reach $1 Trillion in 2020

The global B2C cross-border e-commerce market will balloon in size to $1 trillion in 2020 from $230 billion in 2014, according to a report from global consulting firm Accenture and AliResearch, Alibaba Group’s research arm.

In the report, “Cross-border B2C E-commerce Market Trends,” researchers forecast that this increasingly popular form of online shopping—entailing consumers taking to the Internet to buy products directly from overseas retailers—will see compound annual growth of 27.4 percent over the next five years, double the rate of worldwide B2C shopping as a whole. By 2020, more than 900 million people around the world will be international online shoppers, the report says, with their purchases accounting for nearly 30 percent of all global B2C transactions.

What is cross-border e-commerce? Click here to find out.

Cross-border online shopping is gaining popularity particularly in emerging markets, where consumers can find it hard to find affordable imported products in local shops. In many cases, the only alternative is shopping on websites in other countries or from marketplaces such as Alibaba Group’s Tmall.com, a Chinese B2C website that hosts merchants from around the world.

According to the Accenture-AliResearch report, China is expected to drive much of the growth of cross-border e-commerce in coming years because the country’s large and growing middle class is hungry for authentic, good-quality foreign products. China’s middle class today is equal in size to the entire U.S. population and is expected to reach 630 million by 2022, according to management consultancy McKinsey.

China will become the largest cross-border B2C market by 2020, with the transaction volume of imported goods purchased online reaching $245 billion, according to Accenture-AliResearch. The report predicts over 200 million Chinese consumers will be cross-border shopping in five years.

Here’s how things break down graphically in charts from the report:

The global cross-border B2C market will register compound annual growth of 27.4 percent from 2014 to 2020.

More than 900 million consumers – 45 percent of all online shoppers – will purchase products internationally on the Web by 2020.

Fast Facts: China and Cross-border E-commerce

What is cross-border e-commerce?

The Internet allows consumers to shop online globally, purchasing products and services that may be unavailable or prohibitively expensive in their home countries from websites in other countries and from marketplaces such as Alibaba Group’s Tmall.com that host multinational merchants. This phenomenon, known as cross-border e-commerce or international e-commerce, is growing as advancing technologies help reduce problems associated with international payments, long shipping times and language barriers – making it possible to shop online anywhere and everywhere by laptop and smartphone.

China is a key market for cross-border e-commerce as it transitions to a consumption economy fueled by a growing middle class and unlocked spending among rural populations:

• China’s middle class is expected to reach 630 million by 2022.

• Concerns about product safety feeds demand for imported goods with perceived better quality control. Chinese consumers are looking for products “Made in America.”

• Chinese consumers are discovering they can go online to buy goods directly from foreign companies. These cross-border purchases by China’s online shoppers grew ten-fold between 2010 and 2014, from less than $2 billion to more than $20 billion.

• China’s rural Internet users numbered 178 million as of June 2014.

Consumption habits are being shaped by the Internet and smartphones:

• China is comparatively understored, with just over two shopping malls per million people – about one-tenth the rate in America. Inconvenience and inefficiency of offline retail pushes consumers to online shopping for better price, quality and selection.

• E-commerce is expected to make up 24.2% of total Chinese consumption by 2020, up from estimated 9.9% in 2014.

• China has the world’s largest mobile Internet population with 527 million users.

• Nearly half of China’s total online shopping GMV (gross merchandise volume) was generated by consumers using mobile devices in the first quarter of 2015.

Alibaba Group’s Cross-Border Growth Strategy:

• Provide businesses in U.S., Europe and elsewhere around the world access to China’s 331 million-plus online shoppers.

• Enable small businesses and manufacturers in China to serve both developed and emerging economies around the world.